ABYC strengthens boating safety and education initiatives through strategic staff promotions
ANNAPOLIS, Md., April 17, 2024 – The American Boat & Yacht Council (ABYC) announced significant organizational changes aimed at enhancing its business development, education programs, member services and marketing strategies.
Sr. Director of Business Development – Dave Broadbent
Dave Broadbent has been named ABYC’s new Senior Director of Business Development. Previously serving as Education Director, Broadbent will shift his focus toward creating strategic partnerships aimed at expanding ABYC’s boating safety initiatives and enhancing the value of its membership and certification programs.
Education Director – Tim Murphy
To fill the vacancy left by Broadbent, Tim Murphy has been appointed as the new Education Director. Moving up from his role as Education Project Manager, Murphy has been instrumental in enhancing ABYC’s certification resources. With a distinguished background in the marine industry as a journalist and a key figure in ABYC’s educational initiatives since 1998, Murphy brings a wealth of experience and insight to his new position.
Sr. Director of Marketing & Communications – Shannon Aronson
Additionally, Shannon Aronson has been promoted to Senior Director of Marketing and Communications. Aronson is taking the lead of increasing ABYC’s brand visibility and communicating its mission to keep boating safe, reliable, and enjoyable through standards and education.
Member Services Manager – Maggi Adey
Further strengthening its team, ABYC announces Maggi Adey’s transition to Member Services Manager, a role in which she will enhance member experiences and address the evolving needs of ABYC’s diverse membership. Adey’s appointment is part of ABYC’s strategic initiative to provide unparalleled support to its members.
Department Assistant – Gina Ricci
Complementing these organizational changes, ABYC welcomes Gina Ricci as the new Department Assistant. Ricci joins ABYC from REI, bringing a passion for sailing and valuable experience to the team.
“These strategic appointments and organizational changes underscore ABYC’s dedication to leadership in boating safety, education and member services,” said John Adey, ABYC president. “Each individual brings unique strengths and insights to their roles, positioning ABYC for continued growth and success.”
For more information about ABYC and its programs, please visit www.abycinc.org
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Since 1954, the nonprofit American Boat & Yacht Council (ABYC) has developed safety standards for boat design, construction, equipage, repair and maintenance. The essential global source of marine industry technical information, ABYC’s product safety standards, credentialing, education, training, and other tools help members make boating safer.