Promoting your ABYC certifications is crucial for establishing credibility and trust, enhancing your reputation, and attracting more customers who value safety and quality. You worked hard to earn your certs – let people know about it! Explore our marketing tips and resources below:
Ensure Your Information is Current
ABYC has a dedicated recreational boater landing page designed to educate consumers about the significance of standards and the role of ABYC Members and Certified Technicians. To ensure your affiliation is accurately highlighted in our Member and Certified Technician directories, please confirm your current contact details with us. Login to your account here.
Personalized Business Commercial
ABYC offers a commercial that educates consumers on the importance of connecting with ABYC Members and Certified Technicians for service needs, ending with personalized business information. To take advantage of this, email us at [email protected] with your company name, logo, address, website, and social media information. We’ll handle the rest, crafting a personalized commercial for your business.
Harness the Power of Social Media
Stay connected with ABYC on social media platforms. As you follow us, we reciprocate by following you back. By tagging ABYC in your relevant posts, you pave the way for us to share your content if it pertains to boating safety or ABYC Certifications/Membership.
- Facebook: @abycinc
- Instagram: @ABYC_BoatSafety
- LinkedIn: /company/abyc
- Twitter: @ABYC_BoatSafety
- YouTube: @AbycincOrg
- TikTok: @ABYC_BoatSafety
Sample Press Releases
ABYC actively encourages boaters to seek out ABYC Certified Technicians for their service needs. Tell your local community about your certifications! Please contact Shannon Aronson at [email protected] if you need assistance in creating a custom press release, whether you are a Certified Advisor, Certified Technician, or Master Technician.
Apparel Customization
Discover ABYC’s new apparel store, offering the opportunity to customize a range of items with ABYC’s logo alongside your business logo. Explore the store and elevate your branding with personalized attire.
Utilizing the ABYC Technician Logo
ABYC’s logo is a powerful tool for enhancing your marketing materials. Reach out to [email protected] so we can verify your certification status and we will send you what you need! Here are some strategic recommendations for its use across various platforms:
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- Professional websites
- Publications such as brochures, flyers, and informational sheets
- Display materials including banners and point-of-sale displays
- Company vehicles
- Business cards
- Email signatures
- Advertising mediums including print and television
- Events such as boat shows, launches, community awareness days, and education/training seminars
- Staff uniforms
- Social media profiles